Nukara — Seasonal Campaign & Social Media Design
Turning a seasonal product promotion into a consistent visual campaign designed for website and social media use.
A seasonal campaign without the usual Christmas look.
Nukara needed a short-term Christmas campaign to promote its tanning and skincare products while the brand was preparing for a future rebrand.
The challenge was to avoid the traditional red-and-green Christmas aesthetic and create something more colourful, youthful and lifestyle-focused for a younger audience.
The creative direction focused on making Christmas feel fresh, colourful and relevant to Nukara's target audience rather than relying on conventional seasonal imagery.
Colour first. Product focused. Social ready.
The client provided visual references and requested a distinctive colour direction built around yellow, blue, strawberry and watermelon-inspired tones.
Yellow ombré backgrounds and colourful seasonal elements were explored to create a visual system that could work across website banners, landing-page imagery and social content.
The campaign also required imagery that could be used safely without relying on competitor content, so suitable royalty-free/usable visual assets were explored as part of the creative process.
A flexible set of campaign visuals.
Rather than creating one isolated graphic, the project evolved into a collection of campaign assets that could be adapted across different digital touchpoints.
Website Campaign Visuals
Landing-page and banner concepts designed around the seasonal promotion.
Christmas Countdown
Visual concepts for a 12-day holiday countdown featuring promotional messaging.
Product Bundle Creatives
Product-focused compositions for promoting existing product bundles.
Social Media Assets
Campaign visuals designed to be cropped and reused across social platforms.
Seasonal Messaging
Promotional copy and visual variations adapted to the holiday campaign.
Visual Consistency
A consistent colour and design direction connecting the different campaign assets.
From product promotion to a complete visual story.
The final creative direction combined product imagery, seasonal elements, promotional messaging and bold colour treatments to create a cohesive campaign system.
Main campaign creative — replace this image with your strongest final Nukara design.
A reusable campaign visual system.
The project produced a collection of seasonal promotional visuals that could be used across Nukara's website and social channels during the holiday campaign.
Real project. Real client brief.
This project was completed through Airtasker for Nukara. The original conversation documents the campaign brief, creative direction, revisions and requested deliverables.
Client
Patricia A. — Nukara
Project type: Seasonal campaign and promotional graphic design
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